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KPI library + frameworkUpdated May 31, 2026·8 min read

KPI dashboard software for founders running multiple businesses.

28 pre-built KPIs across financial, customer, marketing, and operations — rolled up across every business you run into one portfolio. Connect 50+ native sources in 5 minutes. Free for 3 projects.

28
Core KPIs
1,200+
Built-in widgets
50+
Native sources
5 min
Setup time
Definition

What is KPI dashboard software?

KPI (Key Performance Indicator) dashboard software collects metric data from your business tools — billing, ads, support, observability — and presents it as a real-time dashboard. It is a focused subset of BI software, specifically optimised for displaying a small number of business KPIs to operators continuously.

Modern KPI dashboard software (Ploxir, Plecto) ships with pre-built metrics so non-technical teams can use it. Legacy KPI software (most enterprise BI used in this mode) requires SQL or DAX for every metric and weeks of IT setup. The difference matters because KPI dashboards live on the wall — they must work the day they're purchased.

The library

The 28 pre-built KPIs.

Every KPI below ships ready to drop on a dashboard — connect the underlying source and the widget populates. These 28 are the cross-category core of a 1,200+ built-in widget library. Formula shown for transparency; the math runs server-side.

Financial

7 KPIs
  • MRR
    Σ active subscription × monthly contract value
  • ARR
    MRR × 12
  • Gross margin
    (Revenue − COGS) ÷ revenue
  • Net revenue retention (NRR)
    (start MRR + expansion − churn − downgrades) ÷ start MRR
  • Net revenue
    Gross charges − refunds in range
  • MRR at risk
    Σ MRR of past-due + unpaid subscriptions
  • Outstanding receivables
    Σ amount remaining across open invoices

Customer

7 KPIs
  • Customer churn rate
    Customers lost ÷ customers at period start
  • Revenue churn
    MRR lost ÷ MRR at period start
  • Customer LTV
    ARPU ÷ monthly churn rate
  • ARPU
    Revenue ÷ active customers
  • DAU / MAU ratio
    Daily active users ÷ monthly active users
  • Trial-to-paid conversion
    Trials converted ÷ trials ended
  • Customer satisfaction (CSAT)
    Σ satisfied responses ÷ total responses

Marketing

7 KPIs
  • Customer Acquisition Cost (CAC)
    Sales + marketing spend ÷ new customers
  • CAC payback
    CAC ÷ (ARPU × gross margin)
  • LTV / CAC ratio
    LTV ÷ CAC (target: > 3)
  • Return on ad spend (ROAS)
    Revenue from ads ÷ ad spend
  • Conversion rate
    Conversions ÷ visitors
  • Cost per lead (CPL)
    Ad spend ÷ leads generated
  • Click-through rate (CTR)
    Clicks ÷ impressions

Operations

7 KPIs
  • Uptime %
    (total time − downtime) ÷ total time
  • p95 latency
    95th percentile of request response times
  • Error rate
    Failed requests ÷ total requests
  • Ticket volume
    New tickets opened in period
  • First response time (FRT)
    Avg time from ticket open to first reply
  • Refund rate
    Refunded transactions ÷ total transactions
  • Dispute win rate
    Disputes won ÷ disputes closed
Framework

Pick your North Star + 3–5 supporting KPIs.

The most common reason a KPI dashboard fails: too many KPIs. The team can't hold 20 numbers in their head, so they hold none. Pick one North Star and three to five supporting indicators. That's it.

The North Star metric

One number that defines whether the business is winning this quarter. Every team alignment, every weekly review, every investor update centres on it. If it goes up, you're winning. If it goes flat or down, something is broken.

Examples by business type:

  • SaaSMRR or NRR
  • E-commerceWeekly GMV
  • MarketplaceTake rate × volume
  • B2C consumerWeekly active users
  • CreatorTotal monthly income across platforms
  • AgencyNet revenue from retained clients
Leading indicators

KPIs that predict the North Star moving. Faster feedback loop.

For MRR North Star: new signups, trial-to-paid rate, demo-booked rate.

Lagging indicators

KPIs that confirm the North Star moved. Slower but trustworthy.

For MRR North Star: churn (felt 30+ days later), CAC payback (12+ months later).

Setup

Set up your KPI dashboard in 4 steps.

Total time: under 15 minutes from first sign-up to live KPI dashboard on the office TV. No SQL.

01

Pick your North Star

One metric that defines whether the company is winning this quarter. For SaaS: MRR or NRR. For e-commerce: weekly GMV. For B2C: weekly active users.

02

Pick 3–5 supporting KPIs

Leading indicators that move the North Star. Don't track 20. Pick the smallest set the team can hold in their head.

03

Connect the source for each KPI

Stripe for MRR. Google Ads for CAC. Datadog for uptime. Ploxir connects 50+ sources via OAuth or API key in under 5 minutes.

04

Drop the widgets on a dashboard

One dashboard per audience. The exec dashboard shows North Star + 4 supporting KPIs. Team dashboards show their own. Real-time, on the wall.

Compare

vs. SimpleKPI, Plecto, Scoro, Klipfolio, Geckoboard, ThoughtSpot.

Six KPI-focused tools that come up in the same searches. Each serves a different audience.

← Scroll for all columns

ToolFocusPricePre-built KPIsSources
PloxirPick
Modern KPI dashboard for teams without ITFree / $29/mo1,200+ pre-built + custom50+ native
SimpleKPI
Lightweight KPI tracking$199/mo (starter)Build your ownCSV / API (DIY)
Plecto
KPI gamification for sales teams$200/mo (10 users)Built-in for sales tools100+ via Zapier
Scoro
KPI in a business management suite$28/user/moProject + finance focusedWithin Scoro suite
Klipfolio
Agency KPI dashboards$90/moPre-built templates130+ via PowerMetrics
Geckoboard
TV-mounted KPI wallboards$44/moBring your own data100+ generic
ThoughtSpot
Enterprise KPI searchCustom (5-figure/yr)Natural language queriesEnterprise data warehouses

Pricing in USD, verified against vendor public pricing pages in May 2026.

FAQ

Frequently asked questions.

What is KPI dashboard software?▾
KPI (Key Performance Indicator) dashboard software collects metric data from your business tools — billing, ads, support, observability — and presents it as a real-time dashboard. Modern KPI dashboard software ships with pre-built metrics so teams can use it without writing SQL.
What KPIs should every team track?▾
A North Star metric (one number that defines winning) + 3–5 supporting KPIs (leading indicators that move it). For SaaS: North Star = MRR or NRR; supporting = churn, LTV, CAC, conversion. For e-commerce: North Star = GMV; supporting = AOV, refund rate, ROAS. Less is more — most teams that fail their KPIs are tracking too many.
How is KPI dashboard software different from BI software?▾
BI software (Tableau, Power BI, Looker) is general-purpose: build any analytical view on any data. KPI dashboard software is specifically optimised for displaying a small number of business KPIs to operators in real time. Most BI tools can be used as KPI dashboards but require weeks of SQL to set up; modern KPI software ships pre-built.
What is the best KPI dashboard software in 2026?▾
For modern teams without a dedicated BI engineer, Ploxir — 28 core KPIs across financial, customer, marketing, and operations categories (1,200+ built-in widgets in total), 50+ native source connectors, real-time webhooks on the major billing and e-commerce platforms, $29/mo Pro (free for 3 projects). For sales-team KPI gamification, Plecto. For agency client KPI reporting, Klipfolio. For TV-mounted wallboards, Geckoboard.
Can I build custom KPIs in Ploxir?▾
Yes, three ways. Every source ships its own widget set — 1,200+ built-in widgets in total, well beyond the 28 highlighted here. The headline feature is cross-business roll-up: one widget combines the same metric across every business you connect into a single portfolio number — combined revenue, total customers, or any metric across all your businesses (it also combines across platforms within a single business). And 8 formula widgets (ARPU, LTV, CAC, LTV:CAC, Rule of 40, NRR, gross margin, CAC payback) derive strategic KPIs from the widgets you already have. Custom widgets work alongside pre-built ones on the same dashboard.
Does it work for non-SaaS businesses?▾
Yes. The KPI library covers e-commerce (GMV, AOV, refund rate), creator businesses (ad revenue, subs, pledges), marketing agencies (ROAS, CPL, conversion), and operations (uptime, error rate, ticket volume, FRT) on top of SaaS metrics (MRR, ARR, churn, LTV, CAC, NRR).
How fast does the dashboard update?▾
Webhook-backed sources update in real time — a new Stripe payment, a Shopify order, a Zendesk ticket appear within 1–2 seconds via auto-registered webhooks. Sources without webhook support (ad platforms, GA4) are synced on a schedule and on demand with the Refresh button.
Is there a free KPI dashboard?▾
Ploxir is free for 3 projects with full webhook support and all 50+ integrations. Most solo founders never leave the free tier. Pro is $29/mo for 10 projects.
Start tracking

Drop your first KPI on a dashboard in 5 minutes.

3 projects free forever. No credit card. Connect Stripe, Google Ads, Datadog, or any of 50+ native sources — KPI widgets populate as soon as the first sync lands.

Last updated: May 31, 2026. Pricing verified against vendor public pricing pages in May 2026.